Strategic Partnership Agreement Pdf
The partnership between Starbucks and Barnes and Noble is a strategic alliance that has withstood the present day. Barnes and Noble was faced with the problem that all physical retail stores faced. The emergence of online shops has been a threat to most brick and mortar stores, regardless of their product. In the middle, the bookstore decided to mate with coffee which, in most areas, was a staple -Starbucks. It was a game in the sky. The imagination of a book lover on a beautiful afternoon is one with books and a good cup of Joe. With the strategic alliance of companies, the scenario remains only imagination. Almost all Starbucks sites have Beech Maintenance of Barnes and Noble. The ingenuity of this partnership attracted more customers and encouraged them to stay longer because of its warm atmosphere. The bookstore has withstood the crisis, because no online store can offer the appeal and comfort of the alliance.
The ideal first step before the strategic partnership is to analyze how your business works. A simple SWOT analysis could lead to conclusions that can help you find the ideal companies you can work with. A list of your company`s strengths can help you build your pitch while you`re looking for a partner. Details of the organization`s weaknesses and threats will help the company maintain its image. The most important thing is that a list of viable opportunities can serve as the basis for the company`s goals. These objectives then form the basis for companies in partnership with other organizations. On the other hand, long-standing strategic alliances develop a dependent relationship. Both parties are more dependent on each other. The alliance thus loses its strategic lead and becomes a traditional business partnership. The last thing you want to do in an alliance is when people in both organizations lose their sense of responsibility while working on that target. This scenario is more common than it seems. In fact, a theory in psychology may explain this phenomenon.
The circumstance effect explains why a sense of responsibility decreases when more people play the same role. When integrated into the strategic alliance scene, employees of both companies share similar responsibilities. This resemblance turns into the idea that they have a free pass and do not do their role, as someone else can do for them.